PART – A
I. Select and write the correct alternative from the choices given below: (5 × 1 = 5)
d) Efficiency
a) Absolute
c) Planning
c) Identification and division of work
a) Television
II. Fill in the blanks by choosing the correct answer given in the bracket: (5 × 1 = 5)
Emergency
Rules
Bonus
Financial leverage
Publicity
III. Match the Following: (5 × 1 = 5)
| Column A | Column B |
|---|---|
| a) Interest rate | Economic environment |
| b) Divisional structure | Product specialization |
| c) Job rotation | On-the-job training |
| d) Controlling | Management function |
| e) Services | Intangible |
IV. Answer the following questions in one word or sentence: (5 × 1 = 5)
CEO, BOD etc.
Transfer, Promotion
Directing is the process of guiding, instructing, counselling, motivating and leading people in the organization to achieve its objectives.
Financing decision
State Commission, District Commission, National Commission
PART – B
V. Answer any six of the following questions in two or three sentences: (6 × 2 = 12)
17. Features of Coordination
a) Coordination integrates group efforts
b) Coordination ensures unity of action
c) Coordination is a continuous process
d) Coordination is an all-pervasive function
e) Coordination is the responsibility of all managers
f) Coordination is a deliberate function
18. Differences between Unity of Command and Unity of Direction
| Basis | Unity of Command | Unity of Direction |
|---|---|---|
| Meaning | One subordinate should receive orders from only one superior | Each group of activities having the same objective must have one head and one plan |
| Aim | Prevents dual subordination | Prevents overlapping of activities |
| Implication | Affects an individual employee | Affects the entire organisation |
19. Limitations of Planning
a) Planning leads to rigidity
b) Planning may not work in a dynamic environment
c) Planning reduces creativity
d) Planning involves huge cost
e) Planning is a time-consuming process
f) Planning does not guarantee success
20. Definition of Organising
According to Theo Haimman, “Organising is the process of defining and grouping the activities of the enterprise and establishing authority relationships among them.”
21. Staffing
Staffing is the managerial function of filling and keeping filled the positions in an organization structure.
It focuses on placing the right person in the right job at the right time.
22. Leadership Styles
a) Autocratic leadership
b) Democratic leadership
c) Laissez-faire leadership
23. Importance of Controlling
a) Helps in accomplishing organisational goals
b) Helps in judging accuracy of standards
c) Helps in making efficient use of resources
d) Helps in improving employee motivation
e) Helps in ensuring order and discipline
24. Examples of Fixed Assets
a) Furniture
b) Building
c) Machinery
25. Objectives of Pricing
a) Obtaining market share leadership
b) Surviving in the competitive market
c) Attaining product quality leadership
26. Consumer Rights
a) Right to be assured
b) Right to seek redressal
c) Right to be heard
d) Right to consumer education
e) Right to safety
PART – C
VI. Answer any six of the following questions in ten or twelve sentences: (6 × 4 = 24)
27. Taylor’s Scientific Principles
a) Science, not Rule of Thumb
b) Harmony, not Discord
c) Cooperation, not Individualism
d) Development of each and every person to their greatest efficiency and prosperity
28. Importance of Business Environment
a) Enables the firm to identify opportunities and gain first mover advantage
b) Helps the firm identify threats and early warning signals
c) Helps in tapping useful resources
d) Assists in planning and policy formulation
e) Helps in improving performance
29. Types of Environment
a) Technological environment
b) Legal environment
30. Features of Planning
a) Planning focuses on achieving objectives
b) Planning is a primary function of management
c) Planning is pervasive
d) Planning is continuous
e) Planning is futuristic
f) Planning involves decision making
g) Planning is a mental exercise
31. External Sources of Recruitment
a) Direct recruitment
b) Casual callers
c) Advertisement
d) Employment exchange
e) Placement agencies and management consultants
f) Campus recruitment
g) Recommendation of employees
h) Labour contractors
i) Advertising on television
j) Web publishing
32. Limitations of Controlling
a) Difficulty in setting quantitative standards
b) Little control over external factors
c) Costly affair
d) Resistance from employees
33. Factors Affecting Working Capital
a) Nature of business
b) Scale of operations
c) Business cycle
d) Seasonal factors
e) Production cycle
f) Credit allowed
g) Credit availed
h) Operating efficiency
i) Availability of raw material
j) Growth prospects
k) Level of competition
l) Inflation
34. Characteristics of a Good Brand Name
a) Short, easy to pronounce, spell, recognize and remember
b) Should suggest the product’s quality and benefits
c) Should be distinctive
d) Should be capable of being legally registered and protected
35. Merits of Advertising
a) Mass reach
b) Enhancing customer satisfaction
c) Expressiveness
d) Economy
36. Consumer Responsibilities
a) Be aware of goods and services in the market
b) Buy standardized goods (ISI, FPO, Hallmark etc.)
c) Learn about risks associated with products
d) Read labels carefully
e) Assert yourself for fair deals
f) Be honest in dealings
g) Ask for a cash memo
h) File complaints in consumer forums if necessary
i) Form consumer societies
j) Respect the environment
PART – D
VII. Answer any three of the following questions in twenty to twenty five sentences: (3 × 8 = 24)
37. Objectives of Management
a) Organisational Objectives
Survival
Growth
Profit
b) Social Objectives
c) Personnel Objectives
38. Delegation
Delegation is the process of transferring authority from a superior to a subordinate.
Importance
a) Effective management
b) Employee development
c) Motivation of employees
d) Facilitation of growth
e) Basis of management hierarchy
f) Better coordination
39. Staffing Process
a) Estimating manpower requirements
b) Recruitment
c) Selection
d) Placement and orientation
e) Training and development
f) Performance appraisal
g) Promotion and career planning
h) Compensation
40. Measures to Overcome Barriers of Communication
a) Clarify ideas before communication
b) Communicate according to the receiver’s needs
c) Consult others before communicating
d) Be aware of language, tone and message content
e) Convey useful information
f) Ensure proper feedback
g) Communicate for present and future
h) Follow up communication
i) Be a good listener
41. Functions of Marketing
a) Gathering and analyzing market information
b) Market planning
c) Product designing and development
d) Packaging and labelling
e) Branding
f) Customer support services
g) Pricing
h) Promotion
i) Physical distribution
j) Transportation
k) Storage and warehousing